I’m Paul Martin, a Freelance Senior Artworker, Production Manager and Retoucher.

SELECTED brands

Arsenal FC

Nike

TNT Sports

Premier League

Netflix

SELECTED CLIENTS

Further (Previously DesignStudio)

Stereo

Ear To The Ground

MOX

Saatchi & Saatchi

DixonBaxi

Design Bridge and Partners

Footlocker EMEA

Youthclub

Zag

Alphabetical

Havas

We Are Seventeen

SEE MY WORK >

who is paul martin?

I understand how to deliver artwork quickly and precisely.

…I also love running and taking photos.

I’ve worked in the creative industry for over 15 years, after earning a degree in Graphic Design and Visual Communication. I’ve been freelancing professionally for the past eight — long enough to know how to keep things moving when the pressure’s on.

My main skills are retouching, key visual creation and print and digital production across all placements, so I can pick up a variety of projects. I’m often described as a “safe pair of hands”, bringing structure, precision and calm to fast-moving creative environments.

Most of my work is on nationwide and global campaigns, activations, and large-scale artwork rollouts for major brands. That said, I also have extensive experience across retail, POS, experiential, and activations. I’ve artworked just about everything and have solid fundamentals — so there’s no curveball I can’t handle. (more examples of my work available on request)

I’m a process driven creative thinker with a sharp eye for detail, from keeping visuals consistent to making sure deliverables, specs and requirements are all nailed. And when bigger output is needed, I can pull together the right team to make it happen.

At the heart of it, my goal is simple: make the real world version of your creative even better than you imagined, and get it out the door on time and to spec.

WHAT DO I DELIVER?

OOH

DOOH

Large Format

Experiential

Activations

Localisation

Key Visuals

Retail

POS

Events

Exhibitions

Brochures

Social

Retouching

Technical SKILLS

Document Setup

Colour Prep

Pre-Press Checks

Exporting

Dielines

File Management

Key Visuals

Compositing

Colour Grading

Asset Creation

Modifying Images

Image Extension

I had the pleasure of working with Paul on the retouching of our Holiday campaign images for Foot Locker, and I can say he did an amazing job! The project was challenging, with tight timelines and complex visual requirements, but he handled it with professionalism, creativity, and great attention to detail. His retouching work was of a very high standard, and he consistently delivered results that elevated the overall quality of the campaign. Communication throughout the process was smooth and efficient. He was highly responsive, easy to collaborate with, and always willing to think along with us to find the best solutions.

Esmay Vos, Project Manager & Campaign Production, Footlocker

Paul recently worked as a creative retoucher on our latest campaign for Arsenal x Stanley. The project was a large-scale undertaking with a significant number of images requiring detailed retouching. Throughout the process, Paul proved to be exceptionally reliable and efficient, delivering work to the highest standard at speed. His insightful approach elevated the project as he consistently highlighted areas we had not initially considered, adding real creative value beyond the original brief.

Tamati Turnbull, Head of Design, Stereo

Paul is fantastic to work with. Really professional, and he's very astute at understanding what we're trying to achieve. I look forward to collaborating with him again.

Bob Young, Creative Partner: Alphabetical

Paul was a great help, jumping in seamlessly as we finalized guidelines. He supported us with print tests, file clean-up, and exporting assets. Would gladly work with him again.

John Keough, Senior Designer, Futher (Previously DesignStudio)

...amazing collaborator on a large OOH campaign. Pauls retouching and compositing skills were top-notch, and always met deadlines. Great communication, and I highly recommend.

Maxime Alberts, Project Manager: Havas Jump

...always been an absolute pleasure to work alongside - multi disciplined, flexible, hard working and more than happy to give any form of creative or production brief a go.

Tom Gledhill, Resourcing Manager: Design Bridge & Partners

...from compiling complex key visuals, image retouching through to product packaging Paul's been our go to for all our art-working and creative retouching needs. He is committed and puts in the hours to ensure deliverables are met regardless of the timings, and helped us out of many tight spots.

Shane Horn, Social & Digital Design Director: Brave

Paul has been a key freelance resource for us in the creative design, retouching and artworking of our projects. He merged seamlessly with our team, and was a flexible and reliable resource - able to work across many different tasks and aspects of the brief. He's great at taking direction, inputting creatively as well as working through monumental swathes of artworking and retouching in record speed. Plus he was genuinely lovely to work with.

India Pearce, Senior Designer: Havas Play

Paul was a pleasure to work with. From the start he understood the creative concept and helped to bring it to life. Paul was very nimble to work with and collaborated with myself and the team like he was a full-time member. Would recommend and use Paul again.

Jon Newman, Senior Designer: Alphabetical