Project
Category
Retouching
Client
Year
Overview
Transforming summer shots into a winter ready holiday campaign across three cities.
Foot Locker’s Holiday 2025 Campaign brought three collectives together in Milan, Paris, and Manchester. The majority of images were heavily composited, with many elements removed or rebuilt to create cleaner and more focused scenes. Since the shoot took place in the summer for a winter campaign, the retouching transformed warm daylight environments into cooler seasonal settings that felt true to the Holiday Ready narrative. We retouched each scene as the groups gathered on a communal bench to exchange gifts and celebrate the season, and for key visuals we composited festive lights into the backgrounds to elevate the atmosphere. The campaign launched across OOH, European stores, and digital platforms.
Credits
Agency
Client
Photography
Retouching
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