Project

Footlocker Paris

Footlocker Paris

Category

Retouching

Client

Youthclub

Youthclub

Year

2025

2025

Overview

Transforming summer shots into a winter ready holiday campaign across three cities.

Foot Locker’s Holiday 2025 Campaign brought three collectives together in Milan, Paris, and Manchester. The majority of images were heavily composited, with many elements removed or rebuilt to create cleaner and more focused scenes. Since the shoot took place in the summer for a winter campaign, the retouching transformed warm daylight environments into cooler seasonal settings that felt true to the Holiday Ready narrative. We retouched each scene as the groups gathered on a communal bench to exchange gifts and celebrate the season, and for key visuals we composited festive lights into the backgrounds to elevate the atmosphere. The campaign launched across OOH, European stores, and digital platforms.

Credits

Agency

Youthclub

Youthclub

Client

Footlocker

Footlocker

Photography

Rashidi Noah & Mello

Rashidi Noah & Mello

Retouching

PWJM STUDIO

PWJM STUDIO

Deliverables

30 images

30 images

Watermark
Watermark
Watermark