We supported SEGA by creating large-format artwork for Sonic Superstars, using gameplay footage and brand assets—enhancing imagery through retouching and redrawing to meet specifications and ensure visual impact across multiple touchpoints. The activation aimed to position the game as the top-selling winter family holiday title of 2023, with a Christmas-season takeover at Westfield that transported shoppers into the first level of the game via floor, wall, and stair vinyls, along with a giant video screen featuring Sonic waving to passers-by.