During the 2023 Women’s and 2024 Men’s European Cups, we developed key visuals for Budweiser as the official sponsor, implementing these into full suites and rolling out artwork across a nationwide campaign. Final placements included out-of-home, buses, newspapers, magazines, and match day advertising. Artwork was delivered at speed and adapted on the fly to reflect evolving marketing messages and the compeition, so having a robust process was essential.