We supported Havas Play’s launch of 1,001 unique billboards for Bethesda’s Starfield. Using gameplay footage, we created key visuals, enhanced resolution, refined details, and retouched and composited images for OOH use. We built adaptable templates with variation layers such as colour grading and in-game locations, optimising artwork for billboard sizes and orientations. The campaign contributed to Starfield becoming Bethesda’s biggest launch ever, surpassing 6 million players in two days and reaching over 10 million players within two weeks